Chapter
1
Introduction
Huge
posters, ecstatic faces, loud screams --- all of these present in a
celebrity-fan gathering. In a country where everything is a hype, from the
latest fashion to the presidency, celebrities and fans are a common sight.
They always go together. A person cannot be called a celebrity if he has no following and of course, there won't be fans if there is no celebrity. Jenson (1992, 10) said that, "The fan is understood to be, at least implicitly, a result of a celebrity - the fan is defined as a response to the star system".
They always go together. A person cannot be called a celebrity if he has no following and of course, there won't be fans if there is no celebrity. Jenson (1992, 10) said that, "The fan is understood to be, at least implicitly, a result of a celebrity - the fan is defined as a response to the star system".
Celebrities
in the 21st century may be considered a celebrity in a lot of ways. They may be
"extraordinary or they are 'just like us'; they deserve their success or
they 'just got lucky'; they are objects of desire and emulation or they are
provocations for derision and contempt; they are genuine, down-to-earth people
or they are complete phonies" (Turner, 2004).
Celebrities come in many forms. They could be from the tri-media: television, radio and the newspaper. These include performers, newscasters, anchors, disc jockeys, producers, directors, even reporters. Some, as Turner mentioned, are extraordinary and some 'just like us'. The Reality TV shows for one, is a breeding ground of people 'just like us' in becoming celebrities. The Kimerald1 and the Melason2 phenomena have captured the whole nation during and after Kim Chui and Gerald Anderson's and Melai and Jason's stay at the Big Brother House as part of the Pinoy Big Brother3 (Teen Edition) and Pinoy Big Brother (Double Up Edition) shows, respectively.
Ordinary folks who became celebrities were Efren Penaflorida4, declared CNN Hero of the Year in 2009 and Charice Pempengco5, a now world-renowned singer, discovered via another medium which is the Internet, specifically YouTube.com6.
Celebrities come in many forms. They could be from the tri-media: television, radio and the newspaper. These include performers, newscasters, anchors, disc jockeys, producers, directors, even reporters. Some, as Turner mentioned, are extraordinary and some 'just like us'. The Reality TV shows for one, is a breeding ground of people 'just like us' in becoming celebrities. The Kimerald1 and the Melason2 phenomena have captured the whole nation during and after Kim Chui and Gerald Anderson's and Melai and Jason's stay at the Big Brother House as part of the Pinoy Big Brother3 (Teen Edition) and Pinoy Big Brother (Double Up Edition) shows, respectively.
Ordinary folks who became celebrities were Efren Penaflorida4, declared CNN Hero of the Year in 2009 and Charice Pempengco5, a now world-renowned singer, discovered via another medium which is the Internet, specifically YouTube.com6.
Politicians and even local heroes like trustworthy taxi drivers may also be considered celebrities. With the wide reach of the different kinds of media, anyone has a chance of becoming a celebrity, which can either last for ten seconds or a lifetime and beyond.
The history of celebrity goes a long way back. Its etymology would tell us that there is a rite of passage before one can be considered a "celebrity". In 1380, the French word celebrite meant "solemn rite or ceremony" and the Latin celibritatum meant "multitude, fame".
According to BBC News, "thousand of years ago, one of the best ways to gain fame was through title, such as a monarch, or to be a warrior whose deeds had a direct impact on the lives of their fellow countrymen" (2004). Dr. Hans Van Wees, a lecturer in Greek history in the University College London said that winners in the ancient Olympic games were treated similar to how we treat our red carpet celebrities. In fact, when they would return home from a game, part of the walls of the city had to be demolished so that they could enter. The city gates were no longer fit to be used as the gates were only for "ordinary mortals". They were also entitled to some freebies like meals and were subjects of poems of notable poets in their time (BBC News).
In ancient Rome, famous and powerful citizens were immortalized by imprinting their faces on coins and being subjects of sculptures and artworks. In 44 BC, Julius Caesar was the first Roman to appear on a coin in his lifetime (BBC News).
Theater actors, comics and gladiators were already considered celebrities in the past. The Elizabethan era produced a celebrity who is still famous until now, Shakespeare. The Victorian era likewise produced Charles Dickens.
The
Philippines is a home of thousands of celebrities and most of these come from
the entertainment industry. Television and the cinema are major media outlets
where celebrities get noticed and etch their name and image in the system of an
audience’s life.
Truly, the media has a lot to do with celebrities and how we view them now. With the invention of printing, radio, television and the cinema, and the extensive development of transportation facilities, the local celebrity's popularity has widened.
As the contemporary celebrity's media exposure widened, his fan base also became broader. Jenson (1992, 10) defined fan as "any patron, aficionado or collector that displays interest, affection and attachment, especially for figures in, or aspects of, their chosen field".
Fan came from the word "fanatic", introduced into English around 1550 which means "marked by excessive enthusiasm and often intense uncritical devotion". It originated from the modern Latin fanaticus meaning "insanely but divinely inspired" which referred to a temple or sacred place (Wikipedia, n.d.).
In the past, fans are pictured as rowdy, boisterous, obsessive, and verging on the dangerous. John Lennon12 was murdered in 1980 by his fan. The same thing happened to Selena13, a Mexican-American singer in the 90s who was shot by the president of her fan club. In the local scene, Ara Mina14, a sexy actress turned politician, had to seek a Temporary Protection Order from a judge to keep her fan-stalker away.
Nowadays, fans are the lifeblood of a lot of industries including sports, fashion and entertainment. Fans are responsible for the ticket sales in movies and sporting events. Fans make the latest trend a "trend".
Truly, the media has a lot to do with celebrities and how we view them now. With the invention of printing, radio, television and the cinema, and the extensive development of transportation facilities, the local celebrity's popularity has widened.
As the contemporary celebrity's media exposure widened, his fan base also became broader. Jenson (1992, 10) defined fan as "any patron, aficionado or collector that displays interest, affection and attachment, especially for figures in, or aspects of, their chosen field".
Fan came from the word "fanatic", introduced into English around 1550 which means "marked by excessive enthusiasm and often intense uncritical devotion". It originated from the modern Latin fanaticus meaning "insanely but divinely inspired" which referred to a temple or sacred place (Wikipedia, n.d.).
In the past, fans are pictured as rowdy, boisterous, obsessive, and verging on the dangerous. John Lennon12 was murdered in 1980 by his fan. The same thing happened to Selena13, a Mexican-American singer in the 90s who was shot by the president of her fan club. In the local scene, Ara Mina14, a sexy actress turned politician, had to seek a Temporary Protection Order from a judge to keep her fan-stalker away.
Nowadays, fans are the lifeblood of a lot of industries including sports, fashion and entertainment. Fans are responsible for the ticket sales in movies and sporting events. Fans make the latest trend a "trend".
In
many countries where celebrities have become a great part of its culture, the Philippines
for one, the face of fandom has changed and is continually changing. Technology
and other innovations have made possible things that fans in the past have just
dreamed of: a close, personal relationship with a celebrity. Giler (2000, 129),
as cited by Turner, wrote that, “While celebrities might be relatively
inaccessible to most of us, they are nonetheless beings with whom a bilateral
relationship is possible, and the wish that this might occur is not an
especially irrational desire.” A “relationship” with a celebrity became
possible because of high technology, especially the Internet.
Social
networking sites such as Facebook and Twitter have become venues where fans and
celebrities can become “friends” and know details about each other’s life,
personal or otherwise. Twitter, most especially, is a good place where fans and
celebrities can exchange views about certain issues in politics, show business
or current events.
Blog
sites are the best places where fans of a certain celebrity would exchange
messages of affirmations or criticisms on their particular idol. This is also
where important events related to the celebrity are officially announced to the
fans. Fans can chat with each other and organize get-togethers or eyeballs
(EB).
There
are also online chats featured on various shows, variety shows mostly.
Telecommunication companies’ promotional add-ons feature direct mobile SMS with
celebrities, where a celebrity gets paid for every answer he sends to a fan.
A
relationship is not easy to start, build and maintain. This has become more
challenging especially when a high-profile celebrity and a stereotyped fan are
involved.
The
celebrity industry, fanship and fandom are moving towards a different phase.
These days, fans are important persons that may greatly affect a celebrity's
personal life and career. This paper explored on the various motivations why a
fan becomes a fan and stays as a fan of a celebrity. At the same time,
understanding how a celebrity maintains interaction with his fans is an
important factor in the relationship.
Statement
of the Problem
The main problem of this study was to find out the rewards and costs present in the relationship of Dingdong Dantes and the DongYanatics.
The main problem of this study was to find out the rewards and costs present in the relationship of Dingdong Dantes and the DongYanatics.
Specifically,
this study aimed to:
1) Describe
the nature of their relationship
2) Determine
the rewards and costs present in their relationship
Significance
of the Study
Celebrities and fans are important aspects of our culture. They are seen, heard and experienced everywhere --- in the local, national and international community, especially in the media.
Celebrities and fans are important aspects of our culture. They are seen, heard and experienced everywhere --- in the local, national and international community, especially in the media.
Celebrities
serve many functions such as providing entertainment for the public and serving
as good role models and inspiration for others especially among the youth.
There are some whose life experiences are set as bad examples and somehow,
learning experiences, for the audience. They can also be a source of pride of
our country. They have been recipients of awards and have served as ambassadors
of goodwill or of a worthy cause. Indeed, celebrities have come a long way from
just being mere magazine covers, conversation pieces and entertainers.
Fandom
has come a long way too, from being just a group of screaming mob or individuals
who may be psychologically challenged. They have become important part of the
celebrity industry. In fact, they are people whose feelings, interests, and well-being
must be considered in making business decisions involving advertising, programming,
marketing and the like.
It
is important to know and note the various motivations of a fan for becoming a
fan and staying as a fan of a particular celebrity. On the other hand, it is
interesting also to know how a celebrity feels about the celebrity-fan relationship
and how does he handle such.
This paper will be of significance to the celebrities and fans who want to make the most of their encounter with each other. Even celebrities, much more the fans, need relationships that will bring out the best in them.
This paper will be of significance to the celebrities and fans who want to make the most of their encounter with each other. Even celebrities, much more the fans, need relationships that will bring out the best in them.
People
in this business shall also find the information useful which can guide them in
creating new products, initiating marketing plans and making business decisions
that can make or break the industry. It can also be rewarding for the celebrity,
fan, and the media.
This study shall be a good starting point in understanding celebrity-fan relations’ rewards and costs and maximizing the rewards to enrich the lives and experience of all concerned.
This study shall be a good starting point in understanding celebrity-fan relations’ rewards and costs and maximizing the rewards to enrich the lives and experience of all concerned.
Scope
and Limitation
This
study focused on the rewards and costs present in the celebrity-fan
relationship of Dingdong Dantes and the DongYanatics.
This
study is only limited to Dingdong Dantes’ case and the two leaders of his fans
club. Fan Club management and talent management were not included in this
study. Issues and controversies involving the subjects of this study were also
excluded. Other fan clubs of Dingdong Dantes were also excluded.
This
study shall only be true to the abovementioned subjects and within the months this
study was conducted.
Definition
of Key Terms
The following terms are used in the study and are defined
conceptually and operationally as follows:
Celebrity. A
celebrity is a famous person that usually evolves from the sports or the
entertainment industries and is highly visible through the media (Turner 2004,
3). This study focused on the celebrity, Dingdong Dantes. Dingdong Dantes was
born in August 2, 1980 in Quezon City, Philippines as Jose Sixto Raphael
Gonzales Dantes III. He is popularly known as “Dingdong” or simply “Dong”. He
is not only a director, actor, model and host, but also an active volunteer in
the National Youth Commission (NYC).
Celebrity-fan Relationship.
This is the kind of relationship that a celebrity and a fan have. The
relationship referred to in this study is the interpersonal relationship of
Dingdong Dantes with the leaders of his fans club.
Fan. A fan is an ardent
devotee or an enthusiast of a celebrity (The Free Dictionary, n.d.) A fan is
also a patron who displays interest, affection and attachment, especially for
figures in, or aspects of, their chosen field (Jenson 1992, 9).
Rewards. This
is defined as a satisfying return or result; profit; positive reinforcement.
Also, it means to satisfy or gratify; recompense. (The Free Dictionary, n.d.) In
this study, it is used to refer to the various benefits or perceived benefits
of both parties in the relationship.
Cost. This is the
expenditure of something, such as time or labor, necessary for the attainment
of a goal. It also means to cause to lose, suffer, or sacrifice (The Free
Dictionary, n.d.). In this study, it refers to the things, tangible or
intangible, that each of the parties had to give up in order to maintain the
relationship.
NOTES
1 Kimerald is a loveteam composed of Kimberly
Chui and Gerald Anderson, winners of Pinoy Big Brother Teen Edition.
2 Melason is a loveteam of Melisa Cantiveros
and Jason Francisco, winners of Pinoy Big Bother Double Up Edition.
3 Pinoy Big Brother is the Philippine version
of the reality television show Big Brother. This is where twelve Philippine
residents are forced to live inside a house, the Big Brother house, for about 3
months or 100 days.
4 Efren Penaflorida is an educator and social
worker in the Philippines who won the CNN Hero of the Year award in 2009. He
received $100,000 as cash prize to fund his work in the Dynamic Teen Company, a
socio-civic organization he put up to help teens stay away from drugs.
5 Charice Pempengco is born Charmaine Clarice
Relucio Pempengco who gained popularity in YouTube when an avid supporter
uploaded his videos and it garnered more than a million hits.
6 YouTube is a video-sharing website in which
users can upload, share and view videos. Popularity of a video is measured by
“hits” or clicks.
7 Rajo Laurel is a fashion designer who has
won various national and international fashion design competitions. He
specializes in evening wear for both male and female.
8 Tim Yap is a socialite male fashionista. His
television career started in Celebrity Duets, a singing contest of celebrity
non-singers in GMA 7.
9 Maria Venus Raj is Miss Universe 2010 Fourth
Runner-Up. Her popularity began when she won the Bb. Pilipinas Universe crown
and was dethroned shortly after because of inconsistencies in her birth
certificate entries. She regained her title after much-publicized petitions,
interviews and features of her roots as an illegitimate child of an Indian
national father and a poor Bicolana mother. Her popularity reached its peak
when she delivered her infamous answer to the final question in the Miss
Universe pageant. Many believe that she could have won the title had she given
a different or better answer.
10 Manny Pacquiao is the Pacman, also the
People's Champ in boxing. He is the first boxer in history to win nine world
titles in seven different weight divisions. He recently has become a member of
the Congress as Congressman of Saranggani Province.
11 Marlene Aguilar and Jason Ivler are a mother
and son tandem involved in a highly controversial raid of the house of the
former. Aguilar is alleged to have concealed Ivler in their house. Ivler is
wanted for murder.
12 John Lennon is a
member of the Beatles, a popular rock band in the 1960s and 1970s. He was
murdered by his fan, Mark David Chapman. He was shot four times at the back as
he was entering Dakota, his apartment building in New York City.
13 Selena is a
Mexican-American singer-songwriter. She was killed by her fans club president,
Yolanda Saldivar, after her family discovered that Saldivar was embezzling
money from the club.
14 Ara Mina is a Filipino sexy
actress turned politician whose popularity is attributed to her provocative roles
in sexy movies and suggestive poses in men’s magazines.
Chapter
2
Review
of Related Literature
This
chapter presents the various related literature and studies gathered related to
the study. Sources include books, articles in books, compilations, graduate
theses and online resources such as journals, newspapers and magazines.
In
the celebrityculture.net (n.d.) website, celebrity culture is defined as the
“culture of popularizing certain people who have certain attributes that
society deem exceptional”. The article discussed the negative effects of the
current celebrity culture and how celebrities have become negative role models
for the adolescents and teenagers. This negative modeling includes drug and
alcohol abuse and casual sex.
A
similar article but of a Filipino author, Bong Austere, also mentioned that our
fascination with celebrities and the expanding and popularity of this celebrity
culture is brought about by the lack of other role models in our society today
(Manila Standard Today, June 9, 2010).
In a
BBC UK news feature, “Celebrity Culture Harms Pupils”, a survey for the
Association of Teachers and Lecturers (ATL) produced a result that 60% of their
pupils aspired to be David Beckham, a sport celebrity. Many pupils also
believed that academic success was unnecessary because they believe that they
would be able to make their fame and fortune easily via a reality TV show. It
also mentioned that some celebrity behaviors encouraged underage drinking and
antisocial behavior. The last part of the article mentioned that even if there
are a lot of negative things said about celebrities, there are also those celebrities
who “help in schools and community projects, promote sport and healthy
lifestyles, take part in anti drug campaigns and encourage children to stay on
in education and to stay safe” (BBC News UK, March 14, 2008).
The
first three articles dealt with how celebrity creates impact to their audience
through the various forms of media. Celebrities are liked by their audience for
reasons such as having a lavish lifestyle that the audience wants to be a part
of, their image, their appearance, or their skill. The present undertaking has
a certain degree of similarity in the articles cited in the aspect of
likeability or sociability of the celebrities and how fans react to these
things. The positive and negative modeling of the celebrities was discussed in
the articles while this paper discussed the rewards and costs present in a
celebrity-fan relationship.
Joli
Jenson’s article, “Fandom as Pathology: The Consequences of Characterization”
in the book, Adoring Audience: Fan
Culture and Popular Media (1992) mentioned that fans are generally
classified into two types: the obsessed individual and the hysterical crowd. He
mentioned that patron, collectors and aficionados may also be considered as
“fans” since they also display some form of attachment or interest in a craft,
sport, celebrity or any field. She described the various characteristics of a
fan as described by the socio-psychologists and by the media. She mentioned
that all of us are fans in some ways. But because of the supposed culture of
the low art and high art, the fans of the popular media are discriminated
against. In the article, she stressed that the same attributes are seen even in
the fans of high art, for example, a fan of an operatic singer. A fan, whether
of high or low art, would seek autographs, line up in concerts, collect
memorabilia and would want to know and meet the celebrity personally. At the
end of the article, she suggested that "we respect and value other people
as if they were us, because they always are .... Avoid, assiduously, the seduction
of separateness that underlies the description of fans as pathological".
She further stated that "Fandom is an aspect of how we make sense of the
world, in relation to mass media, in relation to our historical, social,
cultural location".
This
article was found useful in the current study. This promotes that we are all
fans and that fans seen in a different light are also people like us who have
needs and that these needs may be addressed by the celebrity-fan relations. The
current study also wants to understand fans in the light of their interpersonal
relationship with their celebrity idol.
An
article in Biotech Week stated an interesting insight about how fans treat and
emulate their celebrity crushes. The article has mentioned that a fan’s attraction
to a “celebrity crush” can actually lead the fan to discover characteristics
that he or she may like in a future partner. The article emphasized that
contemplating on the qualities one likes about a celebrity crush can lead to
the discovery of personal insights and identification of needs that one seeks
in a love relationship (Fans, 2010). This article was useful in this study
since the current study also tackled the qualities that are likeable in a
celebrity and how these qualities were perceived by the fans. This study
however did not compare the qualities of the celebrity with the qualities of
significant persons in the life of the fans.
In
Reysen and Branscombe's research, “Fanship and Fandom: Comparisons between
Sport and Non-sport Fans” (2010), the
similarities and differences between sport fans and other type of fans in terms
of fanship and fandom were presented. Fanship is defined as team
identification; it is the individual connection between the object or
celebrity. Fandom on the other hand is identification with others who share a
connection with the object or celebrity. This is similar to group identity.
Reysen and Branscombe's research is composed of four interrelated studies.
Study 1 assessed fanship in any of the interests like sport teams, TV shows or
musical groups. Study 2 correlated the fanship to social desirability, especially
that of a sport fan using the Sport Spectator Identification Scale (SSIS) and
the Marlowe-Crowne Social Desirability (MCSD) scale. The MCSD scale measured the
individual degree of sociability and need for approval. Study 3 provided data
on fan behavior, social distance and fanship. The results of the 3rd study
showed that greater fanship is related to more fan behavior and a greater
desire to keep non-fans at a distance from one's life. The last study measured
fanship, perceived entitativity, identification with other fans as a group and
collective happiness. The results clearly established positive correlations
among the four items. Ingroups and outgroups existed and fanship is related to
positive social identity and collective happiness.
The study is similar to the current study that it concerned itself with the identities that may be gathered in fanship and fandom. However, this study only dealt with the fans' personal identity related to the object celebrity or the fanship factor. Relationships with fellow fans, collective happiness and the issue of ingroups and outgroups were not included.
The study is similar to the current study that it concerned itself with the identities that may be gathered in fanship and fandom. However, this study only dealt with the fans' personal identity related to the object celebrity or the fanship factor. Relationships with fellow fans, collective happiness and the issue of ingroups and outgroups were not included.
Another
article on fandom and the music industry featured the various functions of
Internet-based fan clubs. In Paul
Theberge’s “Everyday Fandom: Fan Clubs, Blogging, and the Quotidian Rhythms of
the Internet (2005), he mentioned that music fan clubs nowadays serve functions
not only for the fans but to the music industry. They serve as promotion and a
form of direct marketing for the industry, at the same time creating a sense of
identity and belongingness for the fans. The article also presented a different
take on how we see fan clubs. Theberge mentioned that, “It is precisely not the
spectacularity, but the ‘everydayness’ of fan-club activities on the Internet
that is important.” This emphasized the daily interactions present in the
Internet fan clubs and the sense of community among the members of the club
despite the spatial and temporal limitations. It also tackled the various
promotional and merchandising activities associated with Internet fans club.
This article is useful in the current study in the sense that it provided
information on how the fan clubs create that sense of belongingness and
community. The current study though focused on the personal, face-to-face
encounters of fans with their celebrity idol.
A
study conducted by Stella Chia and Yip Ling Poo (2009) entitled “Media
Celebrities and Fans: An Examination of Adolescents’ Media Usage and
Involvement with Entertainment Celebrities” concluded that the respondents
treated the celebrities as friends. The study utilized 621 Singaporean
adolescents, aged 11 to 18. It showed the 3 aspects of adolescents’ involvement
with celebrities, that is, entertainment, social values and intense-personal
feelings and borderline-pathological tendencies. These were associated with the
adolescents’ media consumption, with the association between intense-personal
feelings and media consumption a personal one. The study is similar to the
current undertaking in the sense that this study also dealt with how fans
relate with celebrities. The difference is that Chia and Poo’s study used
quantitative method while this study used the qualitative method focusing on
the close personal celebrity-fan relations.
Theoretical Framework
This study used John Thibaut and Harold Kelley’s Social
Exchange Theory. The Social Exchange Theory (Littlejohn 2008, 203) is based on
the socio-psychological tradition of the human communication theories which
states the economic proposition that human beings make decisions based on costs
and rewards. In other words, if something will be very costly, one will think
twice before doing it. If the results could be very rewarding, a person may go
ahead, despite the costs and rewards.
The process
of social exchange in human interaction according to Thibaut and Kelley states
that an individual seeks to maximize rewards and minimize costs. This is also
known as the MiniMax principle. In fact, one will reveal information about
himself, maintain a relationship with someone or continue that relationship in
a deeper level, if the cost-reward ratio is acceptable to that individual.
Partners
assess rewards and costs at a given moment and use information they have
gathered to predict the rewards and costs in the future. As long as rewards outweigh
costs, a couple, partners or friends or in this case, a celebrity and a fan, will
become increasingly intimate. Increasing intimacy is a process of judging
whether increasingly personal communication will be worth it or not.
The Social Exchange Theory was used to shed light on the rewards and costs incurred in the celebrity-fan relationship.
The Social Exchange Theory was used to shed light on the rewards and costs incurred in the celebrity-fan relationship.
The Para-Social Interaction Theory was also used in this
study. Donald Horton and R. Richard Wohl (1956, 215), proponents of the theory,
state that, one of the striking characteristics of the new mass media ---
radio, television, and the movies --- is that they give the illusion of
face-to-face relationship with the performer. The performers or the personae, are met as if they were in the
circle of one’s peers.
According to Horton and Wohl (1956, 216):
Para-social relations
may be governed by little or no sense of obligation, effort, or responsibility
on the part of the spectator. He is free to withdraw at any moment. If he
remains involved, these para-social relations provide a framework within which
much may be added by fantasy. The crucial difference in experience obviously
lies in the lack of effective reciprocity, and this the audience cannot
normally conceal from itself. To be sure, the audience is free to choose among
the relationships offered, but it cannot create new ones. The interaction,
characteristically, is one-sided, nondialectical, controlled by the performer,
and not susceptible of mutual development. There are, of course, ways in which
the spectators can make their feelings known to the performers … Whoever finds
the experience unsatisfying has only the option to withdraw.
This
theory was used to understand the perceptions of the fans regarding the rewards
and cost present in the celebrity-fan relationship.
The
following framework illustrates how these theories were used in the study.
 |
Figure 1: Theoretical
Framework of the study
Figure
1 illustrates that when a celebrity and a fan find more rewards than costs in a
relationship, they are most likely to pursue and maintain that relationship.
The broken lines around the relationship represent the para-social context
where the celebrity-fan relationship exists.
The red lines represent perceptions. Therefore, there may be actual
rewards and actual costs of both celebrity and fan, same as “perceived” rewards
and costs. Para-social relationship is in itself a perception of a
relationship.
Chapter
3
Methods
and Procedures
Research
Design
This
study used the qualitative method of research. Qualitative research aims to
gather an in-depth understanding of human behavior and the reasons that govern
such behavior. The qualitative method investigates the why and how of
decision making, not just what,
where, when. Smaller but focused samples are more often needed, rather
than large samples (Wikipedia, n.d.).
Informants
The
informants of study were the celebrity Dingdong Dantes and the two (2) leaders
of his DongYanatics Fans Club, Gail and Mel.
Instruments
The instrument used was an Interview Guide for Dingdong
Dantes and the leaders of his DongYanatics fans club.
Data
Gathering
The
researcher made initial contact with the celebrity in study, Dingdong Dantes,
through a text message to a common friend, Dino Badilla, who is a former
official in the National Youth Commission (NYC) where Dingdong Dantes is a
youth volunteer. Mr. Badilla sent a message to Dingdong asking him if it is
possible to interview the leaders of his fans clubs. Dingdong replied in the
affirmative and after an hour, he sent the contact number of his fan club
president, Gail. Dingdong’s text messages were likewise forwarded to the researcher
for information.
Contact
was made to Gail, a doctor by profession, and a schedule of an interview was
immediately set on September 14, 2010 (Tuesday). The interview was set at 7:00
p.m. but at around 5 p.m.. On the same day, Doc Gail sent a message to the
researcher that she won’t be able to make the 7:00 p.m. schedule because she
had to drop by Dingdong’s place to drop off some fresh fruits for the celebrity.
It was reset at 9:00 p.m. The researcher went to Health Way in SM North Edsa
where Doc Gail holds clinic on the designated time but she had a lot of
patients and so the researcher was asked to wait. The interview officially
commenced at 10:30 p.m. at Pancake House in SM North EDSA The Block and
finished at 12:30 a.m. in a bench outside the restaurant as the restaurant
closes at 12 midnight.
Doc
Gail recommended that the researcher interview another leader of the fans club,
Ma’am Mel. Mel’s number was given to the researcher and the following day the
researcher immediately contacted Mel. Mel didn’t reply to the text message and
so early that evening, the researcher called Mel. They were able to talk and an
interview was set on September 16 (Thursday). On September 16, as the
researcher was on her way to meet the interviewee, she received a text message
from Mel postponing the interview to September 18 (Saturday) because of her
busy schedule.
At
1:30 p.m. of September 18, the interview with Mel was done.
After
the interviews with Doc Gail and Ma’am Mel, the researcher busied herself with
reading books, articles and other materials that can shed light and help her
analyze the data from the interviews with the leaders of the fans club. It was
also this time that the researcher contacted her college friend, Karen Pagsolingan,
to help her in getting an interview with Dingdong Dantes. Karen Pagsolingan is
a UP Speech Communication graduate who now works in Philippine Entertainment
Portal (pep.ph) as a Managing Editor. The interview was set two weeks after the
interview with the fan club leaders because Dingdong just got out of the
hospital and needed to rest. The interview was set on October 3 (Sunday)
through Pao, Dingdong’s road manager.
The
researcher contacted Pao regarding the time and venue of the interview. He set
it to be at the Party Pilipinas show at 1:00 p.m.. The researcher had asked an
orgmate to assist her during the interview. At quarter to one on October 3, the
researcher and her orgmate arrived in Party Pilipinas backstage. The researcher
called Pao via a mobile phone and Pao ushered them to Dingdong Dantes’ dressing
room. Pao introduced the researcher to Dingdong and Dingdong stood up from his
massage chair and had a little chitchat with them regarding the National Youth
Commission and his work there as volunteer. The researcher brought him NYC
pamphlets and folders featuring his latest work. After a few minutes, the
official interview commenced. The interview lasted for about 40 minutes.
Data
Analysis
The
data were analyzed using the Social Exchange Theory of Thibaut and Kelley and
the Para-social interaction Theory of Horton and Wohl.
Chapter 4
Presentation and Interpretation of Data
Dingdong
Dantes
Dingdong
Dantes (http://www.dingdongdantes.net/biography/, accessed October 3, 2010) was
born as Jose Sixto Gonzales Dantes III in August 2, 1980 in Quezon City,
Philippines. Dingdong, or “Dong” to many, is an Atenean, having taken the
course, Interdisciplinary and Communication Arts in Ateneo de Manila
University. Dong started as print and commercial model at age 9, and later on
became a member of the all-male dance group, Abztract Dancers. His debut on
Philippine television came when he became a member of the cast of the
youth-oriented Saturday show, T.G.I.S.
or Thank God It’s Sabado. His role as
Inaki became one of the popular characters in the show. He moved on to work in movie
and television projects with Antoinette Taus, a screen partner who later on
became his girlfriend. Projects included the movie, Honey My Love So Sweet and the television drama, Anna Karennina. When Antoinette Taus and
Dingdong broke up, after the former decided to pursue her film and singing
career abroad, Dong became a solo artist. More noteworthy projects came. These
included TV shows Sana Ikaw Na Nga, Twin Hearts, and movies Magkapatid, Pangarap Ko Ang Ibigin Ka.
In
2004, he became a host of the suspense-thriller TV show, Wag Kukurap. This project gave him the opportunity to try his
directing skills. It was also during this time that he ventured into hosting.
His hosting stints included the Binibining Pilipinas search and StarStruck. He
was also King Ybrahim in GMA 7 network’s fantasy-novela
production, Encantadia where he was
paired with Karylle, his off-screen and on-screen girlfriend at that time.
In
2007, he landed the role of Sergio in Marimar.
This role, many believe, is the role that catapulted him to unbelievable
popularity. Marimar is the Filipino
adaptation of the Mexican telenovela of
the same title. This is the project that paired him with Marian Rivera, who
later on became his girlfriend after his controversy-filled relationship with
Karylle ended. He was also named the No. 1 Bachelor of 2007 by Cosmopolitan
Philippines and was awarded Most Popular Actor in a Drama Series by USTV
Students’ Choice Awards.
In
2008, he played Fredo in Dyesebel;
again, a telenovela with Marian Rivera. He was also the only Filipino who made
it in the list of 25 Sexiest Men in the World by Television Special.
His
recent projects included primetime’s Stairway
to Heaven and Ang Babaeng Hinugot sa
Aking Tadyang, and movies One True
Love and You To Me Are Everything.
He has also become a bench underwear model. Outside of showbusiness, he is a
youth volunteer of the National Youth Commission and has put up his own
foundation, Youth Empowerment Service Pinoy Foundation or the YES Pinoy
Foundation. He also served as an active supporter and endorser of President
Benigno Simeon Aquino during the 2010 National Elections. He is currently
working on his latest project, Endless
Love.
The
DongYanatics Leaders
Dingdong
Dantes has a lot of organized fans club. These include the DongYanatics, the
Dynamics, DongYan Forever, DongYan Exclusive, DongYan Fanatics and the Solid
Dingdong. The DongYanatics serves as the umbrella organization for all the
other DongYan fan clubs. DongYan stands for nicknames of Dingdong (Dong) and
reel and real life loveteam, Marian Rivera (Yan).
Gail is one of the
leaders of the DongYanatics. She is in-charge of Public Relations work for the group.
She is single, 45 years old and an Endocrinologist. She first encountered
Dingdong Dantes on YouTube. She was browsing the website and saw a Christmas
teaser-commercial of the show, Marimar.
After seeing the advertisement, she was hooked. She also became a regular
viewer of Marimar. She then became an
active member of pinoyexchange.com, a website that features open fora and
message boards for visitors about a variety of topics that concerns the
Filipino everywhere. She also became a regular audience in Dingdong’s shows.
She flew to Los Angeles, California, USA to watch Dingdong and Marian’s
concert, where she stayed in the hotel where Dingdong and Marian were staying.
A fellow fan gave her Dong’s number and she introduced herself via a text
message to him. It was then that she caught the attention of Dingdong’s camp.
After the event, she was already being invited by Kuya Perry, Dingdong manager,
to fan club meetings and other activities. Her activity and views made her one
of the unofficial leaders of the DongYanatics. Her presence in Dong and Yan’s
shows, active participation in fan club activities and initiative in various
fan club projects and events sealed her status as the PR person for the club. This
is also the time that she was able to text and call Dingdong on a variety of
concerns such as informing him of fan club activities and efforts, inviting him
to fan club and non-fan club occasions and giving him feedback on his
interviews, work performance, etc. Her being an active fan, made Dingdong
recognize her as one of the official leaders of the club. Writers and reporters
have also done the same. She is also involved in volunteer work with Dingdong.
These include brainstorming for activities related to YES Pinoy Foundation,
doing work for Ondoy victims and helping Dingdong campaign for President Aquino
in the 2010 elections.
Mel is the other leader
of the DongYanatics. She is married, 42 years old and a former teacher. She is
in-charge of the administration and coordination of the club. She was first
introduced to the world of Dingdong Dantes when she was doing an errand for a
former boss’ wife by accompanying her students in watching SOP, then a Sunday noontime show of GMA 7. Before this, she knew of
Dingdong only via the television as she always sees him on TV shows on
primetime. After her first visit on SOP, she had become a regular audience of
the show until it has become Party
Pilipinas. Because of her visibility as a member of the audience of the
show, she also caught the attention of Kuya Perry. She has become a regular fan
of Dingdong, attending shows here and there. She is also an active member of
pinoyexchange.com where she met Gail.
Rewards
of the Relationship for the DongYanatics Leaders
A celebrity-fan relationship can be very rewarding for
the fans. These rewards may be real rewards and sometimes, these may just be
“perceived” rewards. Para-social Interaction Theory states that, “whoever finds
the experience unsatisfying has only the option to withdraw.” The mere fact the
leaders of the fans club continue to be active in the organization is a proof
that this relationship has given them more rewards than costs. The following
are the rewards that they enjoy as part of the relationship and as leaders of
the club.
Prestige
When Gail and Mel were recognized as leaders of the
DongYanatics, it was something that made them popular. They became popular
among fellow fans, among the members of the media and showbusiness. As Gail
puts it:
Pag may mga events
ako sa Diabetes Awareness Week’s Diabetes Expo organized by the Diabetes Center
of the Philippines, na i-invite ko yan si Dong kahit na walang TF … May mga
events din na I get special treatment. Like when I sit sa harap or sa unahan
near the stage. Kakaway ako sa mg tao na parang nagsasabing, “Dito ako
nakaupo.” May representative yung grupo … Tapos sa DWIZ, nababanggit kami ng
reporter na sinasabing buti pa ang grupo nina Gail, behaved --- hindi gaya ng
ibang mga fans dyan.
Aside
from these, their names were also mentioned by Dingdong Dantes himself in some
shows, thanking them for their support to him and Marian Rivera. They are being
quoted by other fans and reporter in the Internet, newspapers and radio
programs. Gail also was able let Dong sign her Christmas gift cards for her
colleagues and friends. This was the time when Dingdong had a Book Drive with
National Bookstore and instead of buying Christmas gifts for her colleagues and
friends, she bought books for the book drive. She gave her friends Christmas
cards, telling them that their names were submitted as donors in Dong’s book
drive. She asked Dingdong to sign the cards as well, recognizing their
contribution to the campaign.
Gail
and Mel are also well-known in the circle of other Dingdong fan clubs, Marian
fan clubs and the DongYan fan clubs.
Jenson
(1992, 16) states that “Contact with, and recognition by, the persona (or
celebrity) transfers some of his prestige and influence on the active fan.”
This is very true especially in our celebrity-hungry society where the mere
mention of a celebrity’s name can spell success in various circumstances, be it
a government campaign or a product advertisement or in politics.
Perceived Importance
According to Gail, she serves as the “bridge” between
Dingdong’s fans abroad and Dingdong. There was one time when she went to
Vancouver, Canada and she got an invitation to visit another fan in Toronto.
The fellow fan spent for her plane tickets to Toronto and back. She stayed for
a night in Toronto and brought with her back to Vancouver, then to Philippines,
the presents the fellow fan gave her and for Dingdong and for the other members
of the DongYanatics. She further states that:
Nung 2009, nag celebrate
sya ng birthday nya kasama ang mga fans. Sa GMA ginanap yung birthday dinner.
Andun kami sa dinner na hinanda ni Dingdong. Bawat fans club may representative
na nakaupo dun sa table. Kasama namin dun sa dinner yung mga GMA executives
pati na rin yung family ni Dong. Yung ibang fans na hindi na nakapasok, may pagkain
din sa labas. Hindi ko sure kung buffet or naka-styro ata. Sabi ni Dingdong
nun, “Either they celebrate with me or I don’t invite them.”
Gail and Mel are able to
speak to Dingdong and to the members of the media on behalf of the group. They
are also members of the Brainstorming Team for the YES Pinoy Foundation. Both
of them are also able to text Dingdong their feedback on various things like his
performance in the movies or TV shows, his answers on interviews, etc. Gail
also served as a judge in one of Dingdong’s activities, the Boses ng Kabataan
Competition.
Perceived Power
The leaders have the perception of being able to make
things happen. The following lines reveal these perceptions.
On
the DongYan loveteam:
Dati nung may number
pa ako ni Marian, iti-text ko si Dong na nakita ko sa ganitong show si Marian
at sasabihin ko yung sinabi nya. Ganun din si Marian. Pag may show si Dingdong,
iti-text ko si Marian ng mga sinabi ni Dingdong. Parang ganun. Tapos
nakakakilig mga sagot nila. Parang kumbaga kami yung nagpasimula ng loveteam
nila. Parang may kinalaman kami kaya sila na develop sa isa’t isa (Gail).
On handling fans’ decisions
and emotions and fans’ contribution:
Naalala ko nun nung
nag concert sya and at the end of the concert nagpa thank you sya kay Karylle,
kay K. Madaming nagalit na DongYanatics nun kay Dong. Bakit daw nagpa thank you
si Dong kay K. Pero na-pacify ko yung mga fans. Kinausap ko sila. I said that I
trust Dingdong na may magandang purpose sya kung bakit nya sinabi yun and
nakinig naman sila sa akin. So parang ganun ang role ko sa kanya … Pag may mga
chismis about Dingdong and Marian, aayusin namin yan (Gail).
Pag may issue kunyari
sa pila sa SOP, I talk with the group leaders and na re-realize naman nila na
karamihan sa issues ay mabababaw. Nag o-organize din ako ng mga parties for the
other fans (Mel).
I get satisfaction in
making the public more aware about Dingdong and Marian. Mas nakikilala ang mga
idols pag nakakausap ito personally ng mga fans. They become more accessible to
the fans (Mel).
I wanted to elevate
the standard of fan. Yung may afford, may say. They (the network management)
better listen to us. We have the market for albums, magazines. We’re not the
stereotype fans. Our club members are accountants, medical representatives,
district managers, advertising executives, students … pag may mga special
screening, binibili naming halos lahat na mga tickets … Yung US-based fans ay
nag-send sa akin ng $500 para pambili ng album ni Dingdong para maabot yung
gold status. Fan group ang gumalaw … Kaya sinasabi namin sa mga advertising
companies na eto ang hatak. Pag kinuha nila si Dingdong as endorser or ano pa
man, fans club ang gagalaw (Gail).
We want to raise the
level of pagiging fan. Kaya may mga outreach programs kami, medical missions.
We involve ourselves in social awareness activities (Mel).
We can affect
programming decisions. If they don’t give Dingdong and Marian a teleserye sa
primetime, ang US-based fans namen ay mag pu-pull out ng subscription sa Pinoy
TV. Nag-send kami nyan ng emails sa management ng GMA 7. And the management
also does things to help sway the fans, temper their sentiments (Gail).
On other things concerning
Dingdong:
Nung Ondoy, nag
volunteer kaming mga fans nya. Kami ang nag pack ng mga relief goods. Nung eleksyon,
kami rin ang gumalaw (Gail).
The incident where the leaders can pacify the negative
feelings or anger of other fans implying that they understand the reasons
behind the actions and words of their celebrity idol is explained by the
para-social theory (Horton, 216). It says that, “The fan comes to believe that he
‘knows’ the persona more intimately and profoundly than others do; that he
‘understands’ his character and appreciates his values and motives.” This is a
perception of power, that a person knows more than what others know and that
knowledge can be a basis of their perceived power.
The fans ask the network management to create shows for
their idol. This happens not just to impose their “power” over the network but
this is also a call for self-preservation. When their idol leaves the airwaves,
they will see less of him, meaning the popularity of the celebrity lessens.
When this happens, all the other rewards fade.
The celebrity-fan relationship may even be dissolved because the
relationship exists only because of the “celebrity status” of the idol in the
first place. A celebrity cannot be a celebrity when he is not seen in any of
the forms of media, which is the measure of popularity.
Perceived Connection
Closely
related with the prestige of being associated with a celebrity, the perceived
closeness is also very rewarding for a fan.
Gail
and Mel mentioned that they can give him feedback on various matters. They
boost him up so that he will be inspired just the thought that the fans are
there for him. And there are times when they are able to meet and bond with
Dingdong’s family members like his mom and his aunt. They were given the chance
to eat with them on some occasions.
Gail
constantly brings fruits for Dingdong. She prints articles about Dingdong and
Marian and gives it to them. Mel and Gail can talk to Dingdong via text
messaging and phone calls. Although Gail emphasized that she sends him texts, not
call, most of the time. She said that a text message can be answered by Dong at
any time of the day, while a phone call would usually disturb him. She also
mentioned that it hurts her if Dingdong cannot answer her phone call. So, to
keep her from being hurt by an unanswered call, as well as, keep from
disturbing Dong, she would just text him. If ever there is a need to call him,
she would ask permission via a text message first.
They
also get special treatment from Dingdong. They can give Dingdong a more
intimate greeting like beso-beso,
amidst the crowd. They can also hold his hand and whisper to him about anything
in front of other people. On birthdays and other special occasions, Dingdong
gives them a video message that validates the relationship, the friendship. In
some instances, he attends these special occasions just to be with them.
When
Dong also acknowledges them on TV shows, radio guestings and mall shows, it
tells them that there is connection.
According
to Horton and Wohl (1956, 216), “The persona (or the celebrity) can claim and
achieve an intimacy with what are literally crowds of strangers, and this
intimacy … extremely influential with, and satisfying for, the great numbers
who willingly receive it and share in it.” They also added that “every attempt
possible is made to strengthen the illusion of reciprocity and rapport in order
to offset the inherent impersonality of the media themselves.” The effort that
a celebrity makes to make his fans club members “connected” is an effort to
maintain the relationship. The celebrity feels that it is proper as well as
rewarding, to reciprocate this connection.
Access to Inside Information
Being able to have access to personal information that
concerns a celebrity is a show of trust. According to Gail and Mel, they are
trusted by Dingdong. As Gail said:
DD trusts me. There
are information that are not for public consumption and I can get hold of that
information, nalalaman ko ang details before pa makalabas sa media, sa mga tao
… Nalalaman ko rin in advance kung ano ang isusuot ni Dong sa ganitong event.
Mel
also said that Dingdong treats his fans fairly but he has varying degrees of
trust and closeness with them. One said, “Yun yung maganda sa pagiging organized
kase mas madami kaming access”.
Rewards
of the Relationship for Dingdong Dantes
The
celebrity-fan relationship, just like any other relationship, in order to
prosper, must be a two-way street. If there are rewards for the fans, there
should also be rewards for the celebrity. The relationship of Dingdong with his
fans continues because of the following rewards he gets.
Security in his Career
A celebrity will not be called a celebrity if he has no
fans. And one cannot continue his celebrity status without the support of his
fans. Dingdong said that in his showbiz career, he recognizes the help and
support of his fans. He states, “Dapat 50-50 sa lahat ng bagay. Hindi lang naman
talent ang kelangan para maging successful ka dito, syempre yung mga fans,
napakalaking bagay nyan.”
Support for his YES Pinoy
Foundation and other Projects
All out support is given to Dingdong by his fans even for
his other interests. Mel said that as fans, they have to support their idol’s
advocacy otherwise, they would be left out in what’s happening in the life of
their celebrity idol. She said that she wants to support Dingdong even if he
decides to retire from showbusiness.
Dingdong is thankful for the support of his fans, even
for his non-showbiz activities:
Malaki ang naitulong
talaga ng fans ko sa Foundation. Nag donate sila ng 1 million, I think more
than 1 million nga, sa Foundation ko. Tapos, I invite them to be part of the
Brainstorming Team. Kasama sila dun. Parte sila dun.
Provision of “Logical”
Inputs
According to Dingdong, the “logical” inputs or feedback
that the fans give him every now and then, are actually very helpful for him.
He considers them and tries to improve based on their feedback on his
performance in movies and shows or sometimes, feedback on how he fares on
interviews.
Inspiration in his Work
Dingdong stated that he do things not just for himself,
but for the fans as well. He said that if you do things only for yourself, you
will not stay long in the industry. He recognizes that the fans have clout and
can make or break a celebrity. But if he is inspired in his work because of the
fans, they can also feel the sincerity in him. When he is inspired and he
performs well in his work, it is also his way of giving back to the fans.
Connection
Dingdong has repeatedly mentioned that he does not
consider his fans as fans, but as friends. He said that in the different
aspects of our lives, we encounter people who can be considered as friends. He
said, “Meron tayong friends sa school. Meron tayong friends sa work. Friends sa
club or sa organization. Sila, mga friends ko dito sa work ko. Sa pagiging
artista ko.”
Costs
of the Relationship for the DongYanatics Leaders
Time Consuming
Being a leader of the DongYanatics Fans Club is time
consuming because of the constant demands to attend mall shows, TV and movie
tapings. Tapings would go as far as the Ilocos region and shows can be held in
a nearby SM mall or as far as LA, California. Mel is a regular member of the
audience of SOP then and Party Pilipinas now and she sacrifices
Sundays with her family just to attend these shows. Since they are also the
leaders of the club, they have meetings to attend with Dingdong’s manager and
have other activities with fellow fans.
Expensive
Gail admits that there are times when she had to cut her
clinic hours just to attend a mall show of Dingdong and Marian. She drives her
own car and she spends for her own gas. Having coffee with fellow fans in
expensive coffee shops where Dong and Marian frequents add to the cost of being
an active fan. When they visit Dingdong in his movie sets, they spend for their
own transportation and for the presents they give to Dingdong and the staff in
the movie set.
Mel
on the other hand, has a husband who works abroad but her husband does not know
her being a leader of the fans club. She need not work but it is improper to
get money from her husband’s financial support to the family so she decided to
get a part-time job as a tutor to provide for her activities in the fans club.
Costs
of the Relationship for Dingdong Dantes
Time Consuming
Having
a fans club can also be time consuming for a celebrity. One reason for this is
just the number of text messages a celebrity gets in a day and the amount of
time it would take him to answer their queries just to be polite and to keep in
touch. Also, apart from his busy taping schedules and other commitments, he has
to attend fans’ activities.
Threat to Personal Security
Dingdong mentioned of a former fan, who was also very
active when he was still with his former girlfriend, Karylle. When the
relationship ended, it triggered the anger of his fan whose loyalty actually
lies with Karylle. He was bombarded with messages of threat and so he distanced
himself from the fan. Another fan also, a pre-school teacher, became sort of
obsessed in giving Dingdong her pieces of advice. In Dong’s words, “Talo pa nya
ang manager ko kung makapag bigay ng advice!” When he noticed that the fan was
going overboard, he distanced himself.
Chapter 5
Summary, Conclusions and Recommendations
Summary
This
study was conducted to find out the rewards and costs present in
the relationship of Dingdong Dantes and the DongYanatics. Specifically, this
study aimed to describe the nature of their relationship and determine the
rewards and costs present in their relationship. The informants of the study
were Dingdong Dantes and the leaders of the DongYanatics fans club, Gail and
Mel.
The
study showed that there are five (5) rewards of the relationship for the
DongYanatics. These are prestige, perceived importance, perceived power,
perceived connection and access to inside information. Dingdong Dantes also
recognizes the rewards the celebrity-fan relationship gives him. It provides
security in his career, gives support for his YES Pinoy Foundation and other
interests and gives “logical” inputs for him to improve in his craft. The
relationship also serves as an inspiration for him and provides connection with
his following.
The
cost of the relationship for the DongYanatics leaders is the fact that
maintaining the relationship is time consuming and expensive. Dingdong also
finds the relationship time consuming and sometimes, can be a threat to his personal
security.
Conclusion
The
rewards that the DongYanatics leaders get out of the relationship were
intangible rewards and had something to do with the fans’ self-esteem. These
were connected to their personal life. Their rewards also were real rewards but
most of them were perceived rewards.
Power
in the media and showbusiness cannot be fully attributed to the fans alone. The
industry is a venue of a whole different world of powerplay. There are also
instances that the management and the media would make sure that the fans
“feel” their “power” to make things happen. And since the management and the
people in the industry have incredibly manipulated this, the real power lies in
them.
The
rewards that Dingdong Dantes enjoyed from the relationship were tangible and
measurable rewards and had something to do with those that will make him maintain
his celebrity status. The rewards were connected to his professional life or
his career.
The
rewards gathered from the celebrity-fan relationship were opposites. For the
fans, the rewards made a positive impact in their personal lives whereas for
the celebrity, it made a positive impact to his professional life. On the other
hand, the costs were opposites also. It costs the fans their professional life,
sometimes being absent from work and spending hard-earned money to be able to
maintain the relationship. While for Dingdong, his personal security is put on
the line in the efforts to maintain good relationship with his fans.
Recommendations
A
great celebrity-fan relationship is needed by show business to maintain harmony
in the industry and maximize the benefits these relationships bring. An
organized fan club is better than just being a mob of screaming individuals.
Talent Management is a field; it wouldn’t hurt if Fan Management can be an
organized field also. Operations would run as how volunteer organizations are
run.
It
is recommended that the following researches shall also be conducted:
1)
A research exploring how a fan club as an
organization works
2)
A research on other celebrity-fan
relationships
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F E R
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The Free Dictionary.
N.d. http://thefreedictionary.com, (accessed September 6, 2010).
APPENDIX
A
Interview
Guide for the DongYanatics Leaders
1)
How did you become a fan of Dingdong Dantes?
2)
What do like about Dingdong Dantes?
3)
How did your relationship with him developed?
4)
What are the rewards of the relationship?
5)
What are the costs of the relationship?
APPENDIX
B
Interview
Guide for Dingdong Dantes
1)
How would you describe your relationship with
your fans?
2)
What are the rewards of the relationship for
you?
3)
What are the costs of the relationship for
you?
4)
How important are your fans to your being
“Dingdong Dantes”?
5)
How do you give back to your fans for the
support that they are giving you?
APPENDIX
C
INTERVIEW
WITH DR. GAIL
INTERVIEW
WITH DR. GAIL, 45
How did you become a fan of DD?
Was browsing youtube. Saw a teaser/commercial for a local show, Marimar. It was a Xmas ad of Marimar in 2007. Then I got hooked.
I am a member of pinoyexchange.com and naging active ako sa pag comment. Then, kuya perry, the manager of DD would usually update us thru the website.
DongYanatics Fan Club. Kilig na kilig kami sa chemistry nila ni Marianne. Konting hawak, kilos lang kinikilig kami.
We dont wanna be called a Fans Club and ayaw namin na mag elect ng officers. Parang may spokesperson lang or representative.
I went to LA to watch their concert. I stayed in the same hotel where DD and Marianne stayed. Tapos I was able to get the celphone number of DD. Isang US-based fan ang nagbigay sa akin. Madami ding Solid DD at Solid Marianne.
Pagbalik sa Pinas, nagpatawag si kuya perry ng mga fans para sa bday concert.
Yun ang maganda sa pagiging organized, kase mas madami kaming access.
After nun parang naging ako na ang bridge sa US-Phils fans ni DD. Nung Aug 2009, nag launch si DD ng Bookazine na gawa ng Yes magazine. Then, album nya. Dance album. Ni launch nya din yung YES Pinoy Foundation --- Youth Empowerment Service.
Nung 2009, nagcelebrate sya ng birthday nya na kasama mga fans. Sa GMA andun kami sa dinner na hinanda ni DD. Bawat fans club may isang representative na nakaupo dun sa table, kasama mga ibang tables na andun din mga GMA executives. Yung hindi nakapasok, may pakain din sa labas. Buffet or naka-styro ata. Sabi ni DD, "either they celebrate with me or I dont invite them".
Scholarship for Children ng militar. Lalo na yung mga namatayan ng magulang. Grandpa ay Marines. Registered reserved Marines sya. Kung Hindi sya artista, malamang sundalo sya.
I think yung US fans ni DD donated 1M as seed money for the foundation.
Nung nag Ondoy, nagvolunteer ang mga fans nya. Nung campaign period, nag volunteer din mga fans nya.
Ako I spoke on behalf of his supporters.
Direction for foundation kasama kami.
siguro dahil available ako lagi, I text him my feedback. Pag may mga mall shows/tours, andun ako lagi. Dito (SM north) hanggang fairview. Dun ko unti unting nakilala ang mga regulars.
Dati nung may number pa ako ni Marianne, titext ko si DD na nakita ko sa ganitong show si Marianne at sasabihin ko yung sinabi nya. Ganun din si Marianne. Pag may show si DD, iti text ko si Marianne ng mga sinabi ni DD. Parang ganun. Tapos nakakakilig sagot nila. Parang kumbaga kami yung nagpasimula ng loveteam nila. Parang may kinalaman kami kaya sila na develop.
How did you become a fan of DD?
Was browsing youtube. Saw a teaser/commercial for a local show, Marimar. It was a Xmas ad of Marimar in 2007. Then I got hooked.
I am a member of pinoyexchange.com and naging active ako sa pag comment. Then, kuya perry, the manager of DD would usually update us thru the website.
DongYanatics Fan Club. Kilig na kilig kami sa chemistry nila ni Marianne. Konting hawak, kilos lang kinikilig kami.
We dont wanna be called a Fans Club and ayaw namin na mag elect ng officers. Parang may spokesperson lang or representative.
I went to LA to watch their concert. I stayed in the same hotel where DD and Marianne stayed. Tapos I was able to get the celphone number of DD. Isang US-based fan ang nagbigay sa akin. Madami ding Solid DD at Solid Marianne.
Pagbalik sa Pinas, nagpatawag si kuya perry ng mga fans para sa bday concert.
Yun ang maganda sa pagiging organized, kase mas madami kaming access.
After nun parang naging ako na ang bridge sa US-Phils fans ni DD. Nung Aug 2009, nag launch si DD ng Bookazine na gawa ng Yes magazine. Then, album nya. Dance album. Ni launch nya din yung YES Pinoy Foundation --- Youth Empowerment Service.
Nung 2009, nagcelebrate sya ng birthday nya na kasama mga fans. Sa GMA andun kami sa dinner na hinanda ni DD. Bawat fans club may isang representative na nakaupo dun sa table, kasama mga ibang tables na andun din mga GMA executives. Yung hindi nakapasok, may pakain din sa labas. Buffet or naka-styro ata. Sabi ni DD, "either they celebrate with me or I dont invite them".
Scholarship for Children ng militar. Lalo na yung mga namatayan ng magulang. Grandpa ay Marines. Registered reserved Marines sya. Kung Hindi sya artista, malamang sundalo sya.
I think yung US fans ni DD donated 1M as seed money for the foundation.
Nung nag Ondoy, nagvolunteer ang mga fans nya. Nung campaign period, nag volunteer din mga fans nya.
Ako I spoke on behalf of his supporters.
Direction for foundation kasama kami.
siguro dahil available ako lagi, I text him my feedback. Pag may mga mall shows/tours, andun ako lagi. Dito (SM north) hanggang fairview. Dun ko unti unting nakilala ang mga regulars.
Dati nung may number pa ako ni Marianne, titext ko si DD na nakita ko sa ganitong show si Marianne at sasabihin ko yung sinabi nya. Ganun din si Marianne. Pag may show si DD, iti text ko si Marianne ng mga sinabi ni DD. Parang ganun. Tapos nakakakilig sagot nila. Parang kumbaga kami yung nagpasimula ng loveteam nila. Parang may kinalaman kami kaya sila na develop.
Kaya
siguro kami naging close dahil marunong ako kumiliti. I dont call him. Kung
tatawag ako, nagpapa alam muna ako. I just text him. I respect the distance, na
actor sya and fan lang ako. I go out of my way to let him know that I exist. I
give him feedback from fans. He knows that we go out of the way for him. Parang
yun din role ko, to boost him up, para ma inspire sya na andito kami for him.
Ganun.
Naalala ko nun nung nag concert sya and at the end of the concert nagpa thank you sya kay Karylle, kay K. Madami nagalit na DongYanatics nun kay DD. Bakit daw nagpa thank you kay K. Pero na-pacify ko yung mga fans. Kinausap ko sila na i said I trust DD na may magadang purpose sya kung bakit nya sinabi yun and nakinig naman sila sa akin. So parang ganun ang role ko sa kanya.
Tapos nun nakuha ko yung number ng mom nya, ng tita nya so tinext ko and sinasabi ko na we support DD. Ang ganda ganda ng family nya, talagang suportado si DD. Isipin mo pag SOP or Party Pilipinas talagang nanood si tita, yung mommy nya. San ka nakakita ng ganun!
Tapos pag may mga events ako sa with the association Diabetes Awareness Week's Diabetes Expo organized by the Diabetes Center of the Philippines.
Naalala ko nun nung nag concert sya and at the end of the concert nagpa thank you sya kay Karylle, kay K. Madami nagalit na DongYanatics nun kay DD. Bakit daw nagpa thank you kay K. Pero na-pacify ko yung mga fans. Kinausap ko sila na i said I trust DD na may magadang purpose sya kung bakit nya sinabi yun and nakinig naman sila sa akin. So parang ganun ang role ko sa kanya.
Tapos nun nakuha ko yung number ng mom nya, ng tita nya so tinext ko and sinasabi ko na we support DD. Ang ganda ganda ng family nya, talagang suportado si DD. Isipin mo pag SOP or Party Pilipinas talagang nanood si tita, yung mommy nya. San ka nakakita ng ganun!
Tapos pag may mga events ako sa with the association Diabetes Awareness Week's Diabetes Expo organized by the Diabetes Center of the Philippines.
DD
and Marianne have so much chemistry. Their loveteam somehow gives us a promise
that there is someone for you in this world no matter the circumstances.
DD
trusts me. There are information that are not for public consumption and I can
get hold of that information, nalalaman ko ang details before pa makalabas sa
media, sa mga tao.
Somehow
we were part of the journey. Kilig. We were instrumental sa pagkaka developan
nina DD and Marianne. I trust that he is a good person, kasama na ang buong
family nya. Nakaka bonding ko din ang family nya.
Family,
lovelife, address, career
Whats
in it for you, doc?
Wanted to elevate the standard of fan
yung may afford, may say, they better listen to us
we have the market for albums, magazines
we're not the stereotype
club members: accountants, lawyers, advertising execs, students, medical representatives, district managers
May mga events na I get special treatment. Like when I get to sit sa harap or sa unahan near the stage. "Kakaway ako sa mga tao na dito ako nakaupo". May representative, my mukha yung grupo.
Yung mga chizmiz about DD or Marian, aayusin. Nauunang nakaalam re official statements ng dalawa. We get special treatment sa movie sites, taping. We also organize events or contests. Special screening binili namin halos lahat tickets. We invited the press and we let them know of our efforts as fans. DWIZ nababanggit kami.
Sometimes nakakabonding pa nila ang kapamilya. Kakain with kapamilya in some events ni DD at Marian.
yung may afford, may say, they better listen to us
we have the market for albums, magazines
we're not the stereotype
club members: accountants, lawyers, advertising execs, students, medical representatives, district managers
May mga events na I get special treatment. Like when I get to sit sa harap or sa unahan near the stage. "Kakaway ako sa mga tao na dito ako nakaupo". May representative, my mukha yung grupo.
Yung mga chizmiz about DD or Marian, aayusin. Nauunang nakaalam re official statements ng dalawa. We get special treatment sa movie sites, taping. We also organize events or contests. Special screening binili namin halos lahat tickets. We invited the press and we let them know of our efforts as fans. DWIZ nababanggit kami.
Sometimes nakakabonding pa nila ang kapamilya. Kakain with kapamilya in some events ni DD at Marian.
Happy ako na kilala ako ni DD at Marian and ng mga kapamilya.
She is happy that DD trusts her inputs. Proud that she is
connected kay DD. Friendship is envied by many.
Kami pa ang gumagastos.
Boses ng Kabataan promo, nag judge ako
Kami pa ang gumagastos.
Boses ng Kabataan promo, nag judge ako
She brings fruit for DD. She prints articles about DD and Marian for him to read. Masaya na. She also knows her boundaries. Esp sa pag ti text. Ayaw naman na mag araw araw text. Wag yung gigil. Ayaw nya tumawag. Pag text na walang sagot ok lang. Pero pag call na walang sagot, masakit sa loob. Kaya text na lang.
I distance myself as a fan pa rin.
Sometimes I cut clinic just to attend events of DD and marian. But I dont go to SOP or Party Pilipinad kase Sunday family day.
US fans sent $500 to gail para pambili ng album ni DD so that it will reach Gold Status. Fan group ni DD ang gumalaw.
Eto ang hatak: pag kinuha si DD na endorser or ano pa man, fans club ang gagalaw.
Bday ni DD she was face to face with DD and Marian. Though they didn't talk of personal stuff. They know of her work, specialization.
Pag kausap ka ni DD, talagang tinitingnan ka nya sa mata. Yung mga gifts na a appreciate nya. He focuses sa kausap.
He can ask DD Kung ano isusot sa ganitong event. She is privy to some secrets. In front of other people esp fans, nag bebeso sila, bulong bulong. She can hold DD hands, hatakin sa isang gilid and tell him something. Nakanganga ibang fans.
Internet, she tells of others her opinions. Mga inggit issue, envy.
Gail served as a bridge. DD gifts pinapadala thru gail.
She meets and buys gifts for fans. When she was in Canada, she got a round trip ticket for free, from Vancouver to Toronto and back from a fan ni DD. The fan wanted to meet her and wanted to give gifts for other fans in pinas, also to DD.
They are being "quoted" by others in the Internet, newspaper, radio.
They can affect programming decisions. If they dont give DD and Marian a teleserye sa primetime, US fans will pull out subscription to Pinoy TV. They send emails letters to management. The management also do things to help sway the fans, temper sentiments.
what's
in it?
Wanted to elevate the standard of fan
yung may afford, may say, they better listen to them
they have the market for albums, magazines
they're not the stereotype
club members: accountants, lawyers, advertising execs, students, medical representatives, district managers
May mga events na she gets special treatment. Like when she gets to sit sa harap or sa unahan near the stage. "Kakaway ako sa mga tao na dito ako nakaupo".
Yung mga chizmiz about DD or marian, aayusin. Nauunang nakaalam re official statements ng dalawa. They get special treatment sa movie sites, taping. They also organize events or contests. Special screening binili nila halos lahat tickets. They invite the press and let them know of their efforts as fans. DWIZ nababanggit sila.
Sometimes nakakabonding pa nila ang kapamilya. Kakain with kapamilya in some events ni DD at Marian.
Happy sya na kilala sya ni DD at Marian and ng mga kapamilya. She is happy that DD trusts her inputs. Proud that she is connected kay DD. Friendship is envied by many.
Kami pa ang gumagastos.
Boses ng Kabataan promo, nag judge c doc gail.
She brings fruit for DD. She prints articles about DD and marian for him to read. Masaya na. She also knows her boundaries. Esp sa pag ti text. Ayaw naman na mag araw araw text. Wag yung gigil. Ayaw nya tumawag. Pag text na walang sagot ok lang. Pero pag kol na walang sagot, masakit.
I distance myself as a fan pa rin.
Sometimes I cut clinic just to attend events of DD and marian. But I dont go to SOP or Party Pilipinad kase Sunday family day.
US fans sent $500 to gail para pambili ng album ni DD so that it will reach Gold Status. Fan group ni DD ang gumalaw.
Eto ang hatak: pag kinuha si DD na endorser or ano pa man, fans club ang gagalaw.
Bday ni DD she was face to face with DD and Marian. Though they didn't talk of personal stuff. They know of her work, specialization.
Pag kausap ka ni DD, talagang tinitingnan ka nya sa mata. Yung mga gifts na a appreciate nya. He focuses sa kausap.
He can ask DD Kung ano isusot sa ganitong event. She is privy to some secrets. In front of other people esp fans, nag bebeso sila, bulong bulong. She can hold DD hands, hatakin sa isang gilid and tell him something. Nakanganga ibang fans.
Internet, she tells of others her opinions. Mga inggit issue, envy.
Gail served as a bridge. DD gifts pinapadala thru gail.
She meet and buy gifts for fans. When she was in Canada, she got a round trip tiket from Vancouver toToronto and back from a fan ni DD. The fan wanted to meet her and wanted to give gifts for other fans in pinas, also to DD.
They are being "quoted" by others in the Internet, newspaper, radio.
They can affect programming decisions. If they dont give DD and Marian a teleserye sa primetime, US fans will pull out subscription to Pinoy TV. They send emails letters to management. The management also do things to help sway the fans, temper sentiments.
Wanted to elevate the standard of fan
yung may afford, may say, they better listen to them
they have the market for albums, magazines
they're not the stereotype
club members: accountants, lawyers, advertising execs, students, medical representatives, district managers
May mga events na she gets special treatment. Like when she gets to sit sa harap or sa unahan near the stage. "Kakaway ako sa mga tao na dito ako nakaupo".
Yung mga chizmiz about DD or marian, aayusin. Nauunang nakaalam re official statements ng dalawa. They get special treatment sa movie sites, taping. They also organize events or contests. Special screening binili nila halos lahat tickets. They invite the press and let them know of their efforts as fans. DWIZ nababanggit sila.
Sometimes nakakabonding pa nila ang kapamilya. Kakain with kapamilya in some events ni DD at Marian.
Happy sya na kilala sya ni DD at Marian and ng mga kapamilya. She is happy that DD trusts her inputs. Proud that she is connected kay DD. Friendship is envied by many.
Kami pa ang gumagastos.
Boses ng Kabataan promo, nag judge c doc gail.
She brings fruit for DD. She prints articles about DD and marian for him to read. Masaya na. She also knows her boundaries. Esp sa pag ti text. Ayaw naman na mag araw araw text. Wag yung gigil. Ayaw nya tumawag. Pag text na walang sagot ok lang. Pero pag kol na walang sagot, masakit.
I distance myself as a fan pa rin.
Sometimes I cut clinic just to attend events of DD and marian. But I dont go to SOP or Party Pilipinad kase Sunday family day.
US fans sent $500 to gail para pambili ng album ni DD so that it will reach Gold Status. Fan group ni DD ang gumalaw.
Eto ang hatak: pag kinuha si DD na endorser or ano pa man, fans club ang gagalaw.
Bday ni DD she was face to face with DD and Marian. Though they didn't talk of personal stuff. They know of her work, specialization.
Pag kausap ka ni DD, talagang tinitingnan ka nya sa mata. Yung mga gifts na a appreciate nya. He focuses sa kausap.
He can ask DD Kung ano isusot sa ganitong event. She is privy to some secrets. In front of other people esp fans, nag bebeso sila, bulong bulong. She can hold DD hands, hatakin sa isang gilid and tell him something. Nakanganga ibang fans.
Internet, she tells of others her opinions. Mga inggit issue, envy.
Gail served as a bridge. DD gifts pinapadala thru gail.
She meet and buy gifts for fans. When she was in Canada, she got a round trip tiket from Vancouver toToronto and back from a fan ni DD. The fan wanted to meet her and wanted to give gifts for other fans in pinas, also to DD.
They are being "quoted" by others in the Internet, newspaper, radio.
They can affect programming decisions. If they dont give DD and Marian a teleserye sa primetime, US fans will pull out subscription to Pinoy TV. They send emails letters to management. The management also do things to help sway the fans, temper sentiments.
Why
did u like DD and Marian?
There is chemistry between the two of them. That there is a promise that someone out there is for you.
She was part of the journey. Of the kilig. She was somehow instrumental sa pag kaka developan nina DD Marian. She trusts that he is a good person, and the family. Nakasama na ang buong family.
Family lovelife career
What's in it for you?
Wanted to elevate the standard of fan
may afford, may say, they better listen to us
sure market for album, magazines, shows
Members are lawyers, med reps, teachers, doctors, ad agency execs, district managers, students, accountants, etc
There is a separate club for the stereotype screaming fans.
Kakaway sa mga Tao na dito ako nakaupo.
Friendship among fans
chizmiz aayusin
online sites
organize contests
special screening
invite press for special screening
DWIZ nababanggit
kabonding, nakakasabay pag kain family
Happy na kilala sya ni DD
he trusts her inputs
proud that she is connected with DD
Kami pa ang gumagastos
Boses ng Kabataan promo nag judge
Fruits bring palagi
She prints articles for him to read
masaya at friends sila
She knows her boundaries
kumaway Lang si DD happy na
bonus na ang pag text
Ayaw naman na araw araw mag text
yung gigil na gigil
Hindi tumatawag, nahihiya tumawag
text he can answer kahit na matagal
pag nag kol at Hindi sagot ni DD, masakit
I distance myself kase fan pa rin
Sometimes I cut clinic just to watch shows
except SOP/ PP kase family day
Gold status album ni DD
US based fans contributed $500 to buy albums and to be given to the other fans for free
Fangroup ni DD ang gumagalaw
Eto ang hatak, pag kinuha si DD, fans club ang gagalaw.
When she was face to face with DD and Marian, as in super happy :-)
Though they don't talk about personal stuff. Talk about work
Pag kausap ka nya tinitingnan ka talaga sa mata. Gifts are appreciated. He focuses sa kausap
Nalalaman Kung ano isusuot ni DD at Marian
she is privy to some secrets. Si DD nagbubulungan sila sa harap ng ibang fans Hawak kamay
may beso
nakanganga yung ibang fans
She serves as the bridge between DD and other fans
gifts for DD from abroad and for other fans in the phils
she meets with other fans and buys gifts for other fans
a fan bought ticket for her papunta sa Toronto and gave gail gifts for other fans in pinas
She is being quoted sa news
They can force bosses to do something
they can affect programming decisions
Official dongyanatics
Internet inggit issue
envy
pag walang teleserye- pull out subscription pinoy TV
emails to management
fearless fans
Helps sway the fans re something
temper the sentiments
Bday dinner ni refer sa interview
YES pinoy review the thrusts of the foundation
core group of the foundation
Video greetings for fans during their bdays validate the reltionship, friendship
Judge sa contest without talent fee
attend meetings
Kabuhayan showcase K the one million videoke challenge
tigilan mo na ang pagiging fan at ayusin mo na ang buhay mo.
Barkada
Xmas gift donated books on behalf of the fans club
national bookstore
she wanted to ask NB for a TY note recognizing the contribution of the group
There is chemistry between the two of them. That there is a promise that someone out there is for you.
She was part of the journey. Of the kilig. She was somehow instrumental sa pag kaka developan nina DD Marian. She trusts that he is a good person, and the family. Nakasama na ang buong family.
Family lovelife career
What's in it for you?
Wanted to elevate the standard of fan
may afford, may say, they better listen to us
sure market for album, magazines, shows
Members are lawyers, med reps, teachers, doctors, ad agency execs, district managers, students, accountants, etc
There is a separate club for the stereotype screaming fans.
Kakaway sa mga Tao na dito ako nakaupo.
Friendship among fans
chizmiz aayusin
online sites
organize contests
special screening
invite press for special screening
DWIZ nababanggit
kabonding, nakakasabay pag kain family
Happy na kilala sya ni DD
he trusts her inputs
proud that she is connected with DD
Kami pa ang gumagastos
Boses ng Kabataan promo nag judge
Fruits bring palagi
She prints articles for him to read
masaya at friends sila
She knows her boundaries
kumaway Lang si DD happy na
bonus na ang pag text
Ayaw naman na araw araw mag text
yung gigil na gigil
Hindi tumatawag, nahihiya tumawag
text he can answer kahit na matagal
pag nag kol at Hindi sagot ni DD, masakit
I distance myself kase fan pa rin
Sometimes I cut clinic just to watch shows
except SOP/ PP kase family day
Gold status album ni DD
US based fans contributed $500 to buy albums and to be given to the other fans for free
Fangroup ni DD ang gumagalaw
Eto ang hatak, pag kinuha si DD, fans club ang gagalaw.
When she was face to face with DD and Marian, as in super happy :-)
Though they don't talk about personal stuff. Talk about work
Pag kausap ka nya tinitingnan ka talaga sa mata. Gifts are appreciated. He focuses sa kausap
Nalalaman Kung ano isusuot ni DD at Marian
she is privy to some secrets. Si DD nagbubulungan sila sa harap ng ibang fans Hawak kamay
may beso
nakanganga yung ibang fans
She serves as the bridge between DD and other fans
gifts for DD from abroad and for other fans in the phils
she meets with other fans and buys gifts for other fans
a fan bought ticket for her papunta sa Toronto and gave gail gifts for other fans in pinas
She is being quoted sa news
They can force bosses to do something
they can affect programming decisions
Official dongyanatics
Internet inggit issue
envy
pag walang teleserye- pull out subscription pinoy TV
emails to management
fearless fans
Helps sway the fans re something
temper the sentiments
Bday dinner ni refer sa interview
YES pinoy review the thrusts of the foundation
core group of the foundation
Video greetings for fans during their bdays validate the reltionship, friendship
Judge sa contest without talent fee
attend meetings
Kabuhayan showcase K the one million videoke challenge
tigilan mo na ang pagiging fan at ayusin mo na ang buhay mo.
Barkada
Xmas gift donated books on behalf of the fans club
national bookstore
she wanted to ask NB for a TY note recognizing the contribution of the group
APPENDIX
D
INTERVIEW
WITH MA’AM MEL
INTERVIEW
WITH MEL FLORES, 42
Hindi ko alam kung pano talaga kami nag meet. I am from the academe, I was helping my ex-boss's wife, do errands. Sinamahan ko yung group na DongYanatics sa SOP in 2007.
I only know DD sa tv.
Every Sunday madami akong taong nakikilala na fellow fan. I enjoy the company of fellow fans.
DD treats his fans fairly
some people he trusts more
gives something more
treats special
I can text him, I can ask him anything
Kilala ko na ang pagkatao ng bata
Hindi basta nagtatanong ng lahat na katanungan sa isip ko.
Pag nagkikita kami, gracious ako.
The relationship has evolved thru time
Pag may mga activities kami, he comes over. We invite him sa fans' events.
He treats his fans as friends with different levels of closeness.
Satisfaction is the friendship and the tiwala
the people I've met - yung friendship
Professionals, the only members that are not professionals are students
50 DongYanatics, mga 50-60 in Luzon
Twice a year na get together, a venue to meet greet people.
Abroad 100
pinas 100
DongYanatics
DYnamics 30-40 members
Screaming Fans
DongYan Forever 100+
DongYan Exclusive 100+
DongYan Fanatics 100+
Doc Gail - decisions
Mel - legwork
Sinasamahan - observer
Pag issue kunyari sa pila, nag o observe
Na realize na karamihan sa issues ay mababaw
talked with group leaders
Organized party, January 2010
kinausap si Aldin re Ayos Pinoy
coordinator sa fans Yes Pinoy
Nakilala si Doc Gail
About the people he handles, bonus na Lang si DD.
she gets satisfaction in making the public more aware about DD and Marianne
mas nakikilala ang personality ng idols pag nakakausap ng personal ng mga fans
they become more accessible to the fans
Akala mahirap kausapin
marunong makipag kiligan
Hindi Lang yung close ang kinakausap
Hindi kelangan ng padrino
Bcoz of the friendship naiba pananaw sa buhay.
She doesnt need to work peri she works para may pangsustento sa DongYanatics. Abunado palagi
pag may taping, pupunta sa Fontana
they need to bring something for the staff
Her husband works abroad and ang money is for the family
DD calls mel
acknowledgements sa show, sa taping
kinikilig ang nanay nya
mas ok na napapasalamatan sya on air pero mas big thing yung mapasalamatan ang group.
Dati they cared about the personal life of DD
Pero now that kilala na nila pagkatao, hindi na masyado
not necessarily details of his life
How is he as a person
no need to know about personal life but to know personality
Atty Arlene
raise level of pagiging fan
outreach
medical mission
social awareness
Work ni mel
MT research
WTF edit
abroad husband
2 kids
hubby doesnt know like this
DongYan advocacy
idol advocacy
we have to be with them kase maiiwan kami
pano masusuportahan Kung hindi aware sa mga ginagawa
advocacy support
para masundan pag di na artista
Organized, different
passionate in uplifting the level of fans
Hindi ko alam kung pano talaga kami nag meet. I am from the academe, I was helping my ex-boss's wife, do errands. Sinamahan ko yung group na DongYanatics sa SOP in 2007.
I only know DD sa tv.
Every Sunday madami akong taong nakikilala na fellow fan. I enjoy the company of fellow fans.
DD treats his fans fairly
some people he trusts more
gives something more
treats special
I can text him, I can ask him anything
Kilala ko na ang pagkatao ng bata
Hindi basta nagtatanong ng lahat na katanungan sa isip ko.
Pag nagkikita kami, gracious ako.
The relationship has evolved thru time
Pag may mga activities kami, he comes over. We invite him sa fans' events.
He treats his fans as friends with different levels of closeness.
Satisfaction is the friendship and the tiwala
the people I've met - yung friendship
Professionals, the only members that are not professionals are students
50 DongYanatics, mga 50-60 in Luzon
Twice a year na get together, a venue to meet greet people.
Abroad 100
pinas 100
DongYanatics
DYnamics 30-40 members
Screaming Fans
DongYan Forever 100+
DongYan Exclusive 100+
DongYan Fanatics 100+
Doc Gail - decisions
Mel - legwork
Sinasamahan - observer
Pag issue kunyari sa pila, nag o observe
Na realize na karamihan sa issues ay mababaw
talked with group leaders
Organized party, January 2010
kinausap si Aldin re Ayos Pinoy
coordinator sa fans Yes Pinoy
Nakilala si Doc Gail
About the people he handles, bonus na Lang si DD.
she gets satisfaction in making the public more aware about DD and Marianne
mas nakikilala ang personality ng idols pag nakakausap ng personal ng mga fans
they become more accessible to the fans
Akala mahirap kausapin
marunong makipag kiligan
Hindi Lang yung close ang kinakausap
Hindi kelangan ng padrino
Bcoz of the friendship naiba pananaw sa buhay.
She doesnt need to work peri she works para may pangsustento sa DongYanatics. Abunado palagi
pag may taping, pupunta sa Fontana
they need to bring something for the staff
Her husband works abroad and ang money is for the family
DD calls mel
acknowledgements sa show, sa taping
kinikilig ang nanay nya
mas ok na napapasalamatan sya on air pero mas big thing yung mapasalamatan ang group.
Dati they cared about the personal life of DD
Pero now that kilala na nila pagkatao, hindi na masyado
not necessarily details of his life
How is he as a person
no need to know about personal life but to know personality
Atty Arlene
raise level of pagiging fan
outreach
medical mission
social awareness
Work ni mel
MT research
WTF edit
abroad husband
2 kids
hubby doesnt know like this
DongYan advocacy
idol advocacy
we have to be with them kase maiiwan kami
pano masusuportahan Kung hindi aware sa mga ginagawa
advocacy support
para masundan pag di na artista
Organized, different
passionate in uplifting the level of fans
APPENDIX E
INTERVIEW WITH DINGDONG DANTES
INTERVIEW WITH DINGDONG DANTES
I am objective in
dealing with fans
madami sila
they have freedom to do whatever in the organization
in the operations, in the activities
NGO = 30 Active fans
Friend sa skul
friend sa work
friend sa club
common interest - work related
tandem with Marianne
this is a way of giving back
Not all has a chance to be with us and be
involved in greater things like the Foundation
they are involved in the brainstorming
our relationship goes beyond the fan club
We have a common vision
5years ago there was a fan who was very active.
I was just starting sa industry
the fan was well-learned
she would give logical inputs
nung mahiwalay ako sa partner ko, loveteam ko (karylle)
kinampihan nya si karylle
I discovered na mababaw yung loyalty sa akin.
Change the landscape of entertainment
marimar crossed demographics, all age brackets, abroad, nag ta trabaho
They were inspired, they felt it in their heart
Pre skul teacher gave advise na parang manager. Sobrang detailed
dapat alam Kung san pedeng tumapak or Hindi pedeng tumapak
distance yourself
50-50 sa lahat ng bagay
me + them = success
see passion in me
they react
they hold on
I do it for them
if you do it for yourself lang, hindi ka tatagal sa industry.
I recognize that they have clout
there should be equal responsibility
if they don't like what were doing
Pros and cons
they have access to the CEOs
they bombarded the CEOs emails
Hindi naman malulugi ang Pinoy TV kung nag pull out subscribers na members ng fans club dahil madami naman followers abroad ibang artista
madami sila
they have freedom to do whatever in the organization
in the operations, in the activities
NGO = 30 Active fans
Friend sa skul
friend sa work
friend sa club
common interest - work related
tandem with Marianne
this is a way of giving back
Not all has a chance to be with us and be
involved in greater things like the Foundation
they are involved in the brainstorming
our relationship goes beyond the fan club
We have a common vision
5years ago there was a fan who was very active.
I was just starting sa industry
the fan was well-learned
she would give logical inputs
nung mahiwalay ako sa partner ko, loveteam ko (karylle)
kinampihan nya si karylle
I discovered na mababaw yung loyalty sa akin.
Change the landscape of entertainment
marimar crossed demographics, all age brackets, abroad, nag ta trabaho
They were inspired, they felt it in their heart
Pre skul teacher gave advise na parang manager. Sobrang detailed
dapat alam Kung san pedeng tumapak or Hindi pedeng tumapak
distance yourself
50-50 sa lahat ng bagay
me + them = success
see passion in me
they react
they hold on
I do it for them
if you do it for yourself lang, hindi ka tatagal sa industry.
I recognize that they have clout
there should be equal responsibility
if they don't like what were doing
Pros and cons
they have access to the CEOs
they bombarded the CEOs emails
Hindi naman malulugi ang Pinoy TV kung nag pull out subscribers na members ng fans club dahil madami naman followers abroad ibang artista
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